The numbers, with the context.
Real campaigns from gyms running on the engine. Spend, leads, cost per lead, timeframe, and the offer behind each one.
1,623 leads at $1.06 each.
One gym, one sustained campaign, $1,723 in total ad spend. A day-pass offer running continuously, with the engine rotating creative and shifting budget as audiences wore out. Every one of those leads got a text in under a minute.
One month: 74 leads, 26 booked.
$476 in ad spend for the month. More than a third of the leads booked a day pass, because the follow-up did not stop at the first unanswered text.
101 leads in June at $6.47 each.
A higher-ticket training program in a competitive market, so each lead costs more and is worth more. One calendar month, a program-intro offer, and a full pipeline for July.
36 new leads in the first month live.
First full month on the engine, running a lead-gen offer. A $14.54 cost per lead reads higher than a bargain number, but this is a premium strength market where one membership is worth far more than the lead, so the math clears comfortably. The follow-up kept texting past the first message.
33 leads from a free-class offer.
A single calendar month on a free-class offer. Boutique studios sit in a higher-ticket, higher-competition lane, so a $14.35 lead is normal here and still profitable against studio pricing. It was the follow-up sequence, not a one-and-done text, that turned interest into booked classes.
82 leads at $12.19, and still counting.
Account-to-date numbers over its first stretch on the platform, running a low-friction day-pass offer. Roughly $1,000 in total spend. The cost per lead held steady across the full run, no early spike that flattened out later, just consistent volume from day one.
Built by the team that runs it.
StrongArm is built and operated by the same team that runs gym marketing every day. The product is the machine they run it on. The campaigns above are their work. When a follow-up sequence or an ad pattern earns its keep in the field, it ships into the engine for every gym on the platform.
Your gym's numbers belong on this page.
A flat $500 a month runs your ads, your follow-up, and your front desk. Most gyms are live inside a week.