Features

Everything a gym needs, in one platform.

StrongArm is the all-in-one growth platform built for gym owners. It runs your ads, works every lead the second it comes in, fills your calendar, collects your money, and keeps members coming back, all from one login and one owner app. Below is the full menu of what you can switch on inside StrongArm, grouped by the job it does for your gym. Turn on what you need now, and the rest is waiting when you're ready to scale.

01

Capture more leads

Turn ad clicks, walk-bys, and website visitors into real contacts you own.

A
AI Ad Engine
Automatically builds, launches, and optimizes your local lead-gen ads so new prospects flow in every day without you touching Ads Manager.
L
Landing Pages & Funnels
Drag-and-drop pages built to convert cold traffic into free-class and trial sign-ups, no web developer needed.
G
Gym Website Builder
Launch a fast, mobile-ready site for your gym that's wired straight into your booking calendar and lead database.
F
Forms & Surveys
Custom intake, waiver, and goals questionnaires that capture a lead's info and drop them right into follow-up.
W
Web Chat Widget
A chat bubble on your site that turns a browsing visitor into a text conversation on their phone before they leave.
Q
QR Code Generator
Printable codes for your front desk, flyers, and car wraps that send scanners straight to your offer or sign-up form.
C
Call Tracking & Recording
See which ad or source drove each phone call and replay recordings to coach your front-desk close rate.
T
Trigger Links
Smart links in your texts and emails that tag a lead's interest and kick off the right follow-up automatically.
02

Follow up and convert

Answer every lead in seconds and never let a hot prospect go cold.

M
Missed-Call Text Back
Any call you can't answer instantly fires a friendly text so the lead never bounces to the gym down the street.
A
AI Text Responder
An always-on assistant that replies to new leads day or night, answers questions, and pushes them to book a class.
U
Unified Inbox
Every SMS, email, call, and social DM lands in one thread per person so nothing slips through the cracks.
2
2-Way Texting
Text leads and members from your business number right on your computer or the owner app.
L
Lead Pipelines
A visual board that shows exactly where every prospect sits, new, no-show, trial, closed, so you always know who to work next.
S
Speed-to-Lead Sequences
Automatic text-and-email follow-up that hits new leads within seconds and keeps nudging until they book.
L
Long-Term Nurture
Set-and-forget drip campaigns that stay in front of not-yet-ready leads for weeks so they convert on their timeline.
03

Booking and front desk

Fill your calendar and cover the phones without hiring more staff.

O
Online Booking Calendars
Let leads self-schedule free classes, consults, and tours 24/7, no phone tag, no double-bookings.
A
AI Voice Receptionist
A natural-sounding assistant that answers your phone, handles common questions, and books appointments while you're on the floor.
A
Appointment Reminders
Automatic text and email reminders that cut no-shows and keep your trial calendar full.
C
Class & Trial Scheduling
Purpose-built booking flows for free classes, intro offers, and personal-training slots.
S
Staff Calendars & Routing
Route bookings to the right coach or evenly across your team with individual availability.
N
No-Show Recovery
When someone misses, StrongArm automatically reaches out to rebook them before the lead dies.
04

Retention, reputation and community

Keep members longer, win more 5-star reviews, and reactivate the ones who drifted.

G
Google Review Requests
Automatically ask happy members for a review at the right moment to climb the local rankings.
R
Reputation Dashboard
See and reply to reviews across sites from one screen and get alerted the moment a new one lands.
D
Database Reactivation
One-click campaigns that text your old lead and past-member lists a fresh offer to win back easy revenue.
M
Membership Sites & Courses
Host nutrition programs, at-home workouts, and challenges members log into, a new recurring revenue stream.
C
Community Spaces
A private members-only group for accountability, challenges, and Q&A that makes your gym stickier.
R
Referral Campaigns
Automated bring-a-friend and refer-a-member flows that turn your best clients into a lead source.
05

Get paid

Collect money faster with less chasing and fewer failed payments.

P
Payments & Invoices
Send professional invoices and take card payments for memberships, personal training, and merch in seconds.
T
Text-to-Pay
Drop a secure pay link in a text so members can settle up from their phone in one tap.
S
Subscriptions & Recurring Billing
Automatically charge memberships on a schedule and retry failed cards so your MRR stays clean.
E
Estimates & Proposals
Build and send polished quotes for corporate packages or premium coaching that clients approve online.
C
Contracts & E-Signature
Send membership agreements and waivers that get signed on any device, no printer required.
C
Checkout & Order Forms
Branded checkout pages for challenges, packages, and upsells that take payment on the spot.
06

Marketing and outreach

Stay top of mind with your list and fill classes on demand.

E
Email Marketing
Design and send newsletters, offers, and challenge invites to your whole database from one place.
S
SMS Marketing
Blast time-sensitive promos and event reminders by text for near-instant open rates.
S
Social Media Planner
Plan, write, and schedule posts across your social channels ahead of time from one calendar.
B
Broadcast Campaigns
Fire a one-off email or text promo to a targeted segment, new leads, lapsed members, or VIPs.
A
Audience Segments
Slice your contacts by interest, membership status, or activity so the right offer hits the right people.
P
Promo Trigger Links
Trackable links that tell you exactly which campaign and message drove each booking or sale.
07

Foundations and automation

The engine room that keeps everything organized, compliant, and running on autopilot.

A
Automations & Workflows
Build if-this-then-that sequences that handle follow-up, reminders, and tasks so the busywork runs itself.
C
Contact Database (CRM)
One organized home for every lead, member, and past client with full history and notes.
R
Reporting & Attribution
Dashboards that show leads, bookings, revenue, and which ads and campaigns actually drove them.
O
Owner Mobile App
Run your whole gym from your pocket, reply to leads, take payments, and check numbers on the go.
M
Messaging Compliance
StrongArm handles the carrier registration and rules so your texts land in inboxes and stay compliant.
T
Team Roles & Permissions
Give coaches and front-desk staff their own logins with only the access they need.
One flat price

All of it, for $500 a month.

No tiers, no per-member fees, no setup fee. Turn on what you need, month to month.